System context
The project focused on designing and implementing a company website that serves as both a public-facing presence and a long-term knowledge base for technical case studies.
The site is not treated as a simple marketing landing page.
Instead, it functions as:
- a content-driven system for publishing structured case studies,
- a reference point for architectural thinking and delivery approach,
- a fast, predictable frontend with minimal runtime complexity.
From the beginning, the website was designed to be:
- static-first,
- easy to evolve without rewrites,
- fully inspectable and transparent at the code level.
Core challenges
1. Treating the website as a system, not a page
Although the output is “just a website”, the requirements went beyond visual presentation.
The system had to:
- support long-form technical content,
- handle multiple locales and canonical URLs,
- enforce consistent structure across pages,
- remain fast regardless of content growth.
This required treating the website as a small but real frontend system, not a collection of static pages.
2. Content authoring without sacrificing structure
A key challenge was balancing:
- flexibility for writing and editing content,
- structural guarantees required for long-term maintenance.
Case studies needed:
- consistent metadata,
- predictable layout and navigation,
- the ability to evolve independently over time.
Free-form HTML or CMS-driven content was intentionally avoided in favor of a structured, schema-driven content layer.
3. Performance as a non-negotiable constraint
The website acts as a first point of contact.
Key constraints included:
- fast initial load,
- minimal JavaScript execution,
- predictable rendering behavior.
This ruled out runtime-heavy solutions and pushed the architecture toward build-time rendering and static delivery.
4. Long-term evolution without rewrites
The site is expected to grow:
- new case studies,
- additional content sections,
- potential future variants of the same architecture.
The challenge was to design a system that:
- allows incremental content growth,
- keeps architectural boundaries intact,
- avoids framework lock-in at the content level.
Architectural approach
The website was designed as a static, content-driven frontend system with a clear separation of concerns.
High-level structure:
- Entry routing layer – responsible for locale selection and canonical routing.
- Page routes – locale-specific routes rendering structured content.
- Content layer – schema-validated MDX collections defining case studies and pages.
- Layout shell – shared layout responsible for metadata, navigation, and styling.
- Minimal runtime layer – small, isolated client-side helpers only where necessary.
This structure keeps the system:
- predictable,
- easy to reason about,
- resilient to content growth.
Content and presentation model
Content is authored using MDX and validated at build time.
Key characteristics:
- each case study is a structured content entry,
- metadata is explicit and enforced,
- presentation logic is kept separate from content authoring.
This allows:
- technical content to be edited without touching layout code,
- layout changes without rewriting content,
- consistent rendering across the site.
UI and visual consistency
The visual layer emphasizes:
- clarity over decoration,
- consistent information hierarchy,
- readability for long-form technical content.
UI showcase
Runtime behavior and execution model
The runtime surface of the site is intentionally minimal.
- pages are rendered entirely at build time,
- no client-side state store is used,
- JavaScript is limited to small, purpose-built helpers.
Runtime logic includes:
- locale detection and redirect,
- small UX enhancements (e.g. copy-to-clipboard).
There is no server-side runtime or backend dependency.
Reliability and security considerations
The static-first model provides:
- predictable delivery via static assets,
- minimal attack surface,
- no runtime secrets or credentials.
Build-time validation ensures:
- invalid content is caught early,
- broken routes are detected before deployment.
External links and navigation boundaries are handled explicitly to avoid unintended side effects.
Current state and evolution
The current implementation is stable and actively used.
The system supports:
- publishing new case studies without architectural changes,
- incremental layout refinements,
- extension of content collections.
Future evolution is expected to:
- preserve the static-first execution model,
- avoid introducing runtime coupling,
- reuse the same architectural approach across additional websites.
Final outcome
The result is a production-grade company website architecture that:
- treats content as a first-class system concern,
- prioritizes performance and predictability,
- remains easy to evolve over time.
This case study demonstrates how even a “simple” company website can benefit from explicit architectural thinking and disciplined execution.
Architecture showcase (GitHub)
This case study focuses on context, challenges, and outcomes.
For a deeper look at:
- architectural boundaries,
- execution model,
- content pipeline,
- and engineering trade-offs,
see the dedicated architecture showcase repository:
👉 https://github.com/rocketdeploy-dev/showcase-company-website